Voga Italia Introduces Red Fusion
VOGA Italia Expands Portfolio of Internationally Acclaimed Wines With Zinfandel Cabernet Blend
Aventura, FL (September 22, 2014): VOGA Italia announces the addition of Red Fusion to its collection of meticulously crafted, strikingly packaged wines. Imported from Italy by Enovation Brands, Inc., Red Fusion reflects the VOGA Italia mission to produce distinctive, high-quality wines for the modern wine consumer.
Made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon from Salento, known as the “heel of the Italian boot”, the terroir andhot, sunny southern Italian climate are unmistakable in the soft mouth feel and lush fruit flavors of this bold, provocative wine. Bursting with bl
ackberry, black cherry and black raspberry notes, Red Fusion has a jammy fruit character on the palate and a hint of mint on the nose. The tannin structure and oak aging provide balance, complexity and a long, delicate finish to this contemporary, food-friendly blend.
After years of being passed over for single-varietal wines, a new wave of red blends are winning over consumers, with Zinfandel based blends leading the charge. “Red Fusion offers consumers the choice of a distinctive blend of two popular varieties versus a conventional, single-varietal wine,” said Enovation Brands, Inc. President Alberto Pecora. “Crafted with Salento grapes, Red Fusion also provides an Italian option for California Zinfandel and Cabernet Sauvignon lovers.”
Packaged in the VOGA Italia award-winning trademark cylindrical bottle with re-sealable cap, the soft grey minimalist graphics communicate a subtly masculine quality appropriate for this big, bold red. At $11.99 per 750ml, Red Fusion hits the category sweet spot and delivers exceptional quality rarely seen at this price point.
VOGA Red Fusion will be available nationwide starting October 2014. The roll-out will be supported by an integrated campaign designed to communicate the outstanding product quality and global brand success calling for consumers to Taste Why The World Is Talking About VOGA.
About VOGA Italia
Boldly innovative, elegantly unapologetic and tastefully confident, VOGA Italia is the perfect expression of Italian style and craftsmanship in wine. Since inception VOGA Italia has earned numerous awards and accolades for its chic still wine cylinders, curvaceous sparkling bottles and, most importantly, delicious taste and superb quality. The beauty of the bottles are eclipsed only by the excellence of the wines inside them. From white to red, still to sparkling, crisp to sweet, the wines of VOGA Italia are brilliant articulations of the famed terroirs from which they hail, rich in flavor and full of character. The collection includes Pinot Grigio, Prosecco, Sparkling, Moscato, Dolce Rosso and now Red Fusion in 750ml, as well as a 187ml version of the distinctive Sparkling bottle referred to as Baby VOGA.
An international success, VOGA Italia is available in over 72 countries, hundreds of cosmopolitan cities and thousands of the trendiest bars, clubs, lounges, restaurants and retail outlets worldwide. With its good looks and great taste, VOGA is how modern wine consumers Drink IN Style.
For more information on VOGA Italia, please visit: www.vogaitalia.com.
About Enovation Brands
Enovation Brands, Inc. is the U.S. importer of VOGA Italia, Luna Di Luna, Lady Lola, Ca’ Montini and other Enoitalia SpA brands. Headquartered in Aventura, FL, Enovation Brands is directed by industry veterans Giovanni Pecora, Alberto Pecora, SVP of Sales & Marketing David Lazarus and National Marketing Director Lisa Schuster.
For more information about Enovation Brands, Inc., please visit: www.enovationbrands.com.
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